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Privacy Notice

 

Al Itharah Amusement Centre LLC, operating as Adventureland (a joint venture between the Bukhatir Group and the Ghobash Group), is committed to protecting the privacy of our guests. In this document, "Adventureland," "we," "us," or "our" refers to Al Itharah Amusement Centre LLC as the "Data Controller."

This Privacy Notice explains how we manage your personal information when you visit our park, use our website (www.adventurelanduae.com), interact with our social media, or utilize our onsite services (collectively, our "Platforms").

 

  1. Scope of This Notice

This policy details our standards for handling your data, including:

  • The categories of information we collect.
  • The purposes for which we process your data.
  • How and when we share information with partners or authorities.
  • The security protocols we use to keep your data safe.
  • Your rights regarding your personal information.

 

  1. Information We Collect

The type of data we gather depends on how you interact with us:

  • Registration & Bookings: When you sign up for an Adventurecard, book a birthday party, or enter a contest, we may collect your name, contact details (email/phone), date of birth, gender, and nationality.
  • Transactions: For purchases made online or at our kiosks, we collect payment details (processed via secure gateways) and records of what you bought and when.
  • Digital Interaction: When browsing our website, we automatically collect technical data such as your IP address, browser type, device identifiers, and how you interact with our pages.
  • Onsite Experience: We may collect data on ride usage or movement within the park to improve our facilities. Additionally, CCTV is in operation throughout the premises for safety and security.

 

  1. How We Use Your Data

We process your information to provide a seamless entertainment experience, specifically for:

  • Service Delivery: Managing your Adventurecard balance, processing refunds, and confirming bookings.
  • Personalization: Tailoring our offers and marketing messages to match your interests and visit history.
  • Direct Communication: Sending you updates about park hours, special events, or responding to your inquiries.
  • Operational Improvements: Analyzing visitor trends to enhance our rides, safety measures, and customer service.
  • Security: Detecting and preventing fraudulent transactions or unauthorized use of our platforms.

 

  1. Sharing Your Information

We do not sell your data. However, we may share it with:

  • Corporate Partners: Members of the Bukhatir and Ghobash groups for administrative purposes.
  • Service Providers: Trusted vendors who handle our IT infrastructure, payment processing, or marketing distribution.
  • Legal Compliance: Law enforcement or government bodies if required by UAE federal law or to protect our legal rights.

 

  1. Data Security

We employ industry-standard physical, electronic, and managerial procedures to safeguard your information. This includes:

  • Using SSL encryption for data transmission.
  • Implementing firewalls and secure server environments.
  • Restricting data access to only those employees who require it to perform their duties.

 

  1. Data Retention

We hold your personal data only as long as necessary to fulfill the purposes outlined in this notice, satisfy legal requirements, or resolve disputes. Once information is no longer needed, it is either deleted or anonymized.

 

  1. Cookies and Tracking

Our website uses "Cookies" to enhance your experience. These small files help us remember your preferences and analyze site traffic. You can choose to disable cookies through your browser settings, though this may limit your ability to use certain features of our website.

 

  1. Your Rights and Choices

Depending on applicable laws, you may have the right to:

  • Access: Request a copy of the data we hold about you.
  • Correction: Ask us to update inaccurate or incomplete information.
  • Deletion: Request that we erase your data if it is no longer required for a valid business or legal reason.
  • Opt-out: Withdraw your consent for marketing communications at any time.

 

  1. Children’s Privacy

As a family entertainment center, we often provide services for children. We only collect data regarding minors with the explicit consent of a parent or legal guardian.

 

  1. Contact Us

If you have questions regarding this policy or wish to exercise your data rights, please contact our Privacy Office:

  • Address: Al Itharah Amusement Centre LLC, Sahara Centre, Sharjah, UAE.
  • Email: info@adventurelanduae.com

Last Updated: January 23, 2026

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